Anita

AI agents for voice, WhatsApp and web chat

Create AI agents that answer your calls, WhatsApp and web chat.

Create an agent, test it in your browser, then connect the channels your customers already use.

Start free

No credit card required.

Incoming call

  1. CustomerHi, I'd like to book a checkup for Thursday.
  2. Anita agentOf course. I have 10:30 or 15:00 on Thursday. Which works better for you?

WhatsApp message

  1. CustomerAre you open on Saturdays?
  2. Anita agentYes, we're open Saturdays from 9:00 to 13:00. Would you like to book a visit?

Simulated conversations for illustration.

One platform, every channel your customers use

The same agent knowledge, managed from one place.

Voice

Answer inbound phone calls with an AI agent that speaks 20 languages.

WhatsApp

Connect your WhatsApp Business account through Meta's Embedded Signup and let your agent answer customers.

Website chat

Add a chat widget to your website. Agents can talk with customers in more than 100 languages.

Also available on supported plans: email, Facebook Messenger and Instagram direct messages.

How it works

  1. Create your agent

    Sign up and Anita creates your first agent for you.

  2. Add your knowledge

    Upload documents or crawl your website so the agent answers from your own information.

  3. Test and connect

    Chat with your agent in the browser, then connect WhatsApp, web chat and phone on supported plans.

See it in action

Three ways customers reach your business, handled by the same agent.

Incoming call

  1. CustomerHi, I'd like to book a checkup for Thursday.
  2. Anita agentOf course. I have 10:30 or 15:00 on Thursday. Which works better for you?
  3. Customer10:30, please.
  4. Anita agentDone. You're booked for Thursday at 10:30.

Illustrative conversation, not a live agent.

Built for everyday customer conversations

Customer service

Answer common questions from your own documents and website.

Appointments

Book, reschedule and cancel through connected Google, Outlook or Calendly calendars.

Lead capture

Collect customer details and send them to your CRM, such as HubSpot, Salesforce or Zoho.

Human handoff

Pass a conversation to your team when a person is needed. Available as an extension.

Manage every agent from one place

One dashboard for your agents, conversations and knowledge.

Conversation history

Read transcripts and review how your agents handled each conversation.

Knowledge base

Add documents and website pages. Supported formats include PDF, Word, Excel, CSV and text.

Dashboard and reports

Follow sentiment and key numbers, and receive scheduled reports by email on supported plans.

Team access

Invite teammates and choose their role: owner, admin or user.

For businesses and the teams that build for them

Businesses

Answer customers on the channels they already use, with an agent trained on your own information.

Agencies and consultants

Build agents for different businesses. You can belong to several organizations and switch between them.

Start free

The Free plan has no expiry date and does not need a credit card.

Create your free agent
  • One AI agent with website chat
  • A monthly allowance of chat sessions and WhatsApp conversations
  • Browser testing of your agent, including voice
  • Phone numbers and phone call minutes are part of paid plans
  • Allowances are shown in your account, so you always see your current limits

When you reach an allowance, that channel pauses until it renews or you upgrade. Your other channels keep working.

Built with privacy in mind

Protected sign-up

Email verification and bot protection guard every new account.

Encrypted credentials

CRM, email and calendar connection tokens are stored encrypted.

Private recordings

Call recordings, on plans that include them, are played through short-lived private links.

Read the Privacy Policy

Frequently asked questions

Can I try Anita for free?

Yes. The Free plan has no expiry date and does not need a credit card. It includes one agent with website chat and monthly allowances for chat and WhatsApp. Phone numbers and call minutes are part of paid plans.

Do I need technical experience?

No. You create and test your agent in the browser and no code is needed to start. Connecting some channels, such as WhatsApp, requires a Meta Business account.

Can Anita answer phone calls?

Yes, on plans that include a phone number and call minutes. Free accounts can test the voice agent in the browser.

Can I connect WhatsApp?

Yes. Connect your own WhatsApp Business account through Meta's Embedded Signup. Meta's own requirements, such as business verification, and Meta's fees apply.

Which languages are supported?

Voice agents support 20 languages, including Spanish and Brazilian Portuguese, and chat agents support more than 100. Spanish voice currently uses a single Spanish voice locale, and regional Latin American voices are not available yet. The Anita dashboard is available in nine languages, including English, Spanish and Hebrew. Portuguese is not available in the dashboard yet.

Can I manage multiple AI agents?

Free accounts include one agent. Paid plans support more, and you manage them all from the same dashboard.

Can I use Anita for my clients?

You can belong to several organizations and switch between them, so you can build agents for different businesses. Dedicated agency features such as white-label and consolidated billing are not available yet.

What happens when my free allowance runs out?

The affected channel pauses until the allowance renews or you upgrade. Your other channels keep working.

Create your first AI agent

Sign up, test your agent in the browser and connect your channels when you are ready.

Start free

No credit card required.